Sunday, September 28, 2008

The Yellow Lab Puppy In Advertising

If you have a product to sell, get a dog in your ads. But not just any dog. You need to get a yellow Lab puppy to do your sales pitch. Unfortunately, a black Lab puppy will not photograph as well. Not only is a yellow Lab puppy jaw-droppingly cute, but they are intelligent enough even at seven weeks of age to respond to basic commands like "come", "sit" or "run around like a maniac." Even if people can't remember at first what your product is the first time they see the add, they will remember the yellow Lab puppy and look forward to seeing the ad again.

The Andrex Puppy

One of the most popular brands of toilet paper in Great Britain is Andrex. And their logo? You guessed it – a cute yellow Lab puppy. This puppy (which obviously changes every few months as the previous one ages) appears on the product label, in print ads and in incredibly adorable television advertisements. His name is always "Softy" and he is a national icon. He even has a wax portrait at Madame Tussauds after the Softy topped the list of a national poll for "Most Beloved Fictional TV Character". The wax puppy's tail even wags.

The Cottenelle Puppy

If American readers think that the Andrex puppy sounds familiar, well, you'd be right. A yellow Lab puppy is the emblem of Cottenelle bathroom tissue, which is basically the American version of Andrex. Both are made by the massive company Kimberley-Clarke. It has only been in recent years that the puppy was added. Previous logos were of a baby and of a cotton plant. Perhaps advertisers thought Americans were stupid enough to try and use a yellow Lab puppy as toilet paper?

K-9 Advantix

Perhaps the best television commercial currently on the air (from a dog lover's point of view) is the one for K-9 Advantix, where a tiny yellow Lab puppy sings, "Ain't no bugs on me!" K-9 Advantix is a medication just for dogs (and puppies as young as eight weeks old) to get rid of mosquitoes, fleas and ticks. You can stop a room full of arguing politicians by playing that ad.

Gay Web Design

Even a cartoon yellow Lab puppy can work in advertising, especially web-vertising. That is the case with YellowPuppy.com, marketed as a "gay web site design service". This is a small business doing big things in making businesses make attractive and user-friendly web pages. Although humans do most of the work, quite a lot of the success can be due to the logo of a goofy yellow Lab puppy.

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